Work Hard. Play Hard. Eat Harder.

1)     You.  Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? I am an Asian American whose parents immigrated from China to the United States. I can speak Chinese. I am determined and positive. I have worked and am working in hotels to gain more experience in the industry. I hope to do something in the hospitality industry like being a revenue manager for a hotel or group of hotels. I see my business plan as a stepping stone to learn how to interview customers and engage with entrepreneurial theory. 2)     What are you offering to customers?  Describe the product or service (in other words, how you'll solve customers' unmet needs).  I give customers the confidence and peace of mind that their shoes will not be ruined by the elements allowing them to l...

What kind of hobbies does your customer have? What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better.  My customer value’s their appearance, so he/she like to buy clothes, shoes, accessories to express themselves. They collect shoes; some of them have around 50 pairs. They also like to be organized and clean, so their backpacks, desks, etc. are all relatively organized/clean; they value presenting themselves well. They frequently don’t have cars, forcing them to walk a lot in their shoes and be exposed to the elements, which is why they are a prototypical customer for this product. They are young and relatively well-off so most don’t have children. They are adventurous yet careful at the same time. They find joy in order and routine. They like c...

Here's the pitch! Reflection I took the advice to explain more about how I would reach my customers. The positive feedback was surprising. There wasn't any advice that wasn't poignant or silly. I also took the opportunity to show people how the spray works since the effect is really cool. That is why I shifted focus to how the product works and how the business will work.

1) Describe five ways in which you think you have human capital that is truly unique.  What is it about you, exactly, that makes you different? Write this up in a detailed list.  1)     I Use Difficult Situation as Motivation to Work Harder a.      Whenever I have a rough day, I allow myself to feel sad for a little while, but then I find a way to use that situation as an experience that I can bounce off and find experience, a lesson to learn, or a story to tell in the future. 2)     I Commit a.     Whether it’s doing homework, performing a task at work, or having fun with friends, I always commit and invest my energy into a project. I don’t like to dabble and do a lot of things. If I am going to do something, I am going to do it well and to completion. 3)     I Have a Lot of Energy        a.      When hanging out with my friends, they ...