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Here, I will continue to define my market base and those who don’t demand my product/service. Method: I interviewed another five UF students about the topic at hand. (Henry 21’, Ronny 21’, Emily 19’, Shristi 20’, and Marcos 21’.) After talking to them about the “Who?”, “What?”, and “Why?” of the problem I proposed, I can more clearly define who this product can really help. Who:  Are there certain people or certain businesses that, although they share a lot in common with the others in my opportunity, nevertheless fall outside the boundary? Why? After talking to Marcos, I realized that this opportunity doesn’t apply to those who are willing to water-repel their shoes themselves. This also applies to those who don’t care about getting their shoes wet as well as those who are infrequently in the outdoors. This is because this annoyance isn’t strong enough to motivate these individuals to buy the service. For them, the cost of the product outweighs the benefits. Some students, ...

Here, I present the Opportunity as well as my Solution to this problem. The Opportunity : It is difficult to anticipate bad weather. Frequently, college students (we will focus on them for continuity and clarity), who predominantly get around campus by foot, are exposed to rain that will get their shoes and, often, their socks and feet wet. Those who value clean shoes and/or dry socks and feet have a demand for a better solution to their problem other than buying, carrying, and wearing a few choices of water-repellent shoes, such as rain boats or sandals. Explanation of Solution : Since many of the shoe brands and styles college students prefer are not water-repellent, it is not ideal to buy these shoe brands while going to a school in a locating where it frequently rains. However, it is worth the purchase being there is a strong demand for these products, so students are willing to take that risk. The solution of rain boats isn’t really solving most people’s problem as they a...

GOAL OF ASSIGNMENT: Test to see if my hypothesis of a problem truly exists, how relevant or important it is, and who is affected. Who Has the Problem? What Is the Problem? And Why Does This Problem Exist? College students who predominantly get around campus by foot (WHO) can’t anticipate bad weather but need protection for their shoes and feet from water (WHAT), which continues to be a problem because of the inability to perfectly predict sudden weather changes and lack of water-repellence of most shoes students like to sport (WHY). Method : I interviewed five UF students who I have never met before to ask them about the topic at hand. (Miguel 20’, Ramer 21’, Ines 19’, Ryan 18’, and Diana 20’.) After talking to them, the Who? What? and Why? of the problem I proposed was put up to the test and expanded to apply to different populations geographical locations, culture, and scenarios. Testing the Who: Are There Others Who Have This Need? Or, Does Everyone in Your Current ...

The goal of this post is the find four (4) opportunities, two economic trends and two regulatory ones that might bring about some unmet needs, explain each opportunity, and describe why I see opportunity in these trends/events. Trend #1: America's economy is currently on the expansion phase of the business cycle.  Where you found it?  According the Business Insider, " After years of relatively sluggish growth, the US economy is forecast to grow 2.3 percent over the course of 2017.  " What leads you to believe that this information suggests an opportunity might exist?  In a business cycle, there is always a peak and a trough. That means that while we are still in the expansion section of the cycle, we should be aware of the signs that brought about previous economic lows so as to prevent them or at least slow their arrival for as long as possible. This being said, there is an unmet need for financial risk-management and a lack of awareness of future economic tre...

The goal of this activity is to go through local newspapers and other news mediums to find people who have problems that can be solved.    American Airlines cancels 2,000 flights out of Florida ahead of Irma [1] Summary : Due to Hurricane Irma, American Airlines have been canceling flights that were projected to arrive and depart from Miami International Airport as well as airports in Fort Lauderdale, Fort Myers, West Palm Beach, and Orlando. They are waiving fees if customers want to change flights due to Irma. Problem : Airline flights are being cancelled due to impending dangerous weather patterns as Hurricane Irma approaches. Who Has It :                  ·       Airline Companies (not only American Airlines) will have to reimburse flyers for their tickets and provide free flight accommodations, which will negatively affect their bottom line. ·  ...