Work Hard. Play Hard. Eat Harder.

Existing Market.  Step 1: Talk about what you think is what's next in terms of products and services for your venture. I believe the next step of my business will be expansion geographically and service wise. Currently, the idea is only tested in Gainesville, so it would be smart to move out of this demographic and see how it would fair and what would need to be modify for other locations to meet the need of the market in that specific location. Service expansion would encompass providing a comprehensive shoe care service, not just water repellence, but shoe repair, and maintenance services. Step 2: Interview three customers who are already part of the market you have identified, and ask them what they believe is next for a venture like yours. Describe to them your business, and simply ask "What should we be doing that we aren't planning to do?" Next, ask them about  your  ideas of what customers might want next.  Andrea (’18) : Andrea noted that my business...

A n opportunity was recognized when I left my hometown and arrived at college where my main method of transportation changed from wheels to my own two feet . Gainesville ’ s comical and annoyingly true nickname , Rainsville , become something I loathed and hoped to always avoid . Soggy feet were never appealing and would literally “rain on my parade” during important meetings, trying to get to class, as well as having fun with friends. I came upon a water repellant spray in the mall and with that initial idea scoured the internet for the best ones to figure out which one was the best. Like myself, those who need it are those who find that they spend a lot of their time outdoors, whether it is by choice or not. All individuals that have a need for this product want comfort and durability. Whether it be a businessman walking down Wall Street, a hiker on the Appalachian, or a soccer player on wet grass. All three of these individuals are part o...