18A Creating A Customer Avatar

What kind of hobbies does your customer have? What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better. 
My customer value’s their appearance, so he/she like to buy clothes, shoes, accessories to express themselves. They collect shoes; some of them have around 50 pairs. They also like to be organized and clean, so their backpacks, desks, etc. are all relatively organized/clean; they value presenting themselves well. They frequently don’t have cars, forcing them to walk a lot in their shoes and be exposed to the elements, which is why they are a prototypical customer for this product. They are young and relatively well-off so most don’t have children. They are adventurous yet careful at the same time. They find joy in order and routine. They like classics and many Pulitzer Prize awarded novels. They are young adult and they feel young and energetic. They frequently watch feel good show, comedies, and horror movies. They are more politically progressive. They are very on top of the most popular music as well as values finding unknown talent and being a super fan of that artist and helping them get more traction.

After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?

I am really like my customer avatar when it comes to my love for buying clothes and shoes, which is why I got interested in this business. I like having clean, dry shoes, which is why I gravitate towards my product.

Comments

  1. The Tavern TimesOctober 27, 2017 at 2:13 PM

    Hi Emily,
    Your avatar is exactly what I would have pictured! Shoe fanatics are a group that seem to often go under the radar. Your service/product might be something the shoe fanatic community would gravitate to in the same way surfers and skaters gravitate toward surf and skate shops. Those that walk a lot could also really enjoy the benefits in an investment to keep their shoes clean and in top performance to save money and keep things looking nice. Awesome post.

    ReplyDelete
  2. UnknownOctober 28, 2017 at 7:17 PM

    Hi Emily,
    I really enjoyed reading about your customer avatar and was not surprised at all with the way you explained them. Those who would use your service and get the greatest out of it would have to be the ones who are super clean and orderly. For example, I am not very clean and orderly and typically wear converse, which I know will dry if they are exposed to the elements and will not be ruined. I think that it is cool that you have some similarities to your avatar, as it makes the service more special since you have the same mindset and the same issue.

    ReplyDelete
  3. UnknownOctober 29, 2017 at 8:16 PM

    50 pairs of shoes is an amazing collection considering that I own about 4ish pairs of shoes. These customers sound really interesting as they are free going and sound more like city dwellers then those who may live in the sub urbs or in the rural areas. They also sound like they would be on top of most trends so if your product line could become one of those trends then you would be golden. Even though I do not really enjoy going out and purchasing clothing or shoes I to enjoy when my shoes are clean and dry which is something that makes me similar to your customer base.

    ReplyDelete
  4. Donna's UF BlogOctober 29, 2017 at 9:26 PM

    Emily,

    Your avatar is perfect, the picture really brings your whole concept together. The description of your avatar really brings your idea to life as well. The idea that they are not married and have no kids really is the idea customer you want since shoes become a luxury after you have children. I really enjoyed your avatar idea, keep up the good work.

    ReplyDelete

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